How Can Teams Create Effective Customer-Oriented Goals?
Teams should engage with customers, identify satisfaction gaps, assess market share, conduct experiments, and monitor metrics like Current Value and Unrealized Value. Building relationships with customers is also essential.
Metaphor
Wearing stylish but uncomfortable shoes is like chasing goals based only on what looks impressive. The real signal isn’t in the design you love but in the blisters that tell you something’s not working.
Customer-centric Product Goals work the same way—teams need to follow the signals from customers, not just the features they enjoy building.
These are many of the same practices teams already use to gather customer feedback.
Neglecting customers lead to ambiguous goals.
Works Consulted
In addition to any sources cited above, the following works informed my thinking:(1)