What Techniques Help Scrum Teams Gather Customer Feedback?
Feedback can be gathered through built-in product mechanisms, surveys and interviews, direct observation of customers, or other stakeholder engagement techniques. Each approach balances cost, depth, and frequency of insights.
Metaphor
Gathering customer feedback is like adjusting a playlist at a party. — you can watch the crowd’s reaction, ask them directly, or track which songs get replayed, each method giving you different levels of signal.
In Product Development, these techniques—whether surveys, interviews, product analytics, or direct observation—are how teams tune their work to match what customers actually want.
Works Consulted
In addition to any sources cited above, the following works informed my thinking:(1)
1.
Developing Valuable Product Increments [Internet]. Scrum.org; [cited 2025 Aug 28]. Available from: https://www.scrum.org/learning-series/developing-valuable-product-increments/the-importance-of-producing-a-valuable-product-increment