What Risks Arise From Revenue-Only Product Goals?
Revenue-Only Product Goals may lead to mindless feature creation, aggressive delivery, and missed opportunities to close satisfaction gaps. This approach often fails to achieve the intended revenue outcomes.
Metaphor
Chasing revenue alone is like blasting your shotgun the second you spot a turkey. The problem is you’re so focused on bagging the bird that you skip stealth, timing, and aim—spooking the flock and leaving empty-handed.
In the same way, revenue-only goals rush teams into scattershot delivery, missing the careful focus on customer outcomes that actually secure lasting success.
Works Consulted
In addition to any sources cited above, the following works informed my thinking:(1)
1.
Firlit M. Is Revenue a Good Product Goal [Internet]. scrum.org; [cited 2025 Sep 3]. Available from: https://www.scrum.org/resources/blog/revenue-good-product-goal