What Is the Role of Customer Engagement in Outcome-Driven Development?
Understanding and delivering outcomes requires engaging with users to observe their behavior, gather feedback, and uncover the changes they seek from your product or service.
Metaphor
Customer engagement in outcome-driven development is like tuning a radio by ear instead of guessing the frequency. You need real-time feedback to lock onto the right signal, not just assume you’re on the right station.
Without listening closely to users, teams risk delivering static instead of solutions that truly resonate.
Works Consulted
- Outputs or Outcomes | Scrum.org | Accessed 26 Dec. 2024.