What Practical Tips Help Scrum Masters Shift Focus to Value?

Scrum Masters can focus on value by:

  1. Asking early, “When and how do you collaborate with stakeholders?”
  2. If stakeholders won’t attend Sprint Reviews, visit them instead.
  3. Emphasize customer satisfaction and quality indicators over process metrics
  4. Restate product purpose at events
  5. Hold Sprint Reviews to surface impediments (even when increments can’t be released)

Works Consulted

In addition to any sources cited above, the following works informed my thinking: (1)

1.
Verwijs C. Are Scrum Masters Sufficiently Focused On Valuable Outcomes? [Internet]. scrum.org; 2022 [cited 2025 Sep 7]. Available from: https://www.scrum.org/resources/blog/are-scrum-masters-sufficiently-focused-valuable-outcomes