How Do Product Goals Improve Sprint Reviews?
If Product Goals are outcome-focused, Sprint Reviews can show measurable changes in user behavior rather than just features. This shifts reviews into strategy workshops that connect team efforts with business results.
Metaphor
A Sprint Review with outcome-focused Product Goals is like turning a school science fair into Shark Tank: instead of showing off pretty posters, you’re demonstrating real-world impact to decision-makers. With Product Goals anchoring the Sprint Review, the session shifts from a feature demo to a strategy conversation.
The focus moves to whether experiments delivered outcomes and what that means for future direction.
Works Consulted
In addition to any sources cited above, the following works informed my thinking:(1)
1.
Flossmann S. Strategic Product Goals: A Guide to Achieving Measurable Results with Your Product [Internet]. scrum.org; [cited 2025 Sep 1]. Available from: https://www.scrum.org/resources/blog/strategic-product-goals-guide-achieving-measurable-results-your-product