How Many Product Goals Can a Scrum Team Have at One Time?
A Scrum Team can only have one Product Goal associated with the Product Backlog at any given time to maintain clarity and focus.
Metaphor
Having more than one Product Goal is like programming your GPS to drive to Kentucky and California at the same time—the car (your team) doesn’t know which direction to take, so it wastes fuel, time, and momentum trying to serve two masters.
Scrum’s single Product Goal helps the team maintain direction and focus, so instead of zigzagging across the map, they make steady progress toward a meaningful destination.
Works Consulted
- Scrum Guide 2020 Update - Introducing the Product Goal | Scrum.org | Accessed 13 Jul. 2025.
- Product Goal | Scrum.org | Accessed 23 Jul. 2025.
Connections
follows:: A Clear Product Goal Gives Direction to the Backlog