What Is an Empathy Map?
An Empathy Map is a collaborative tool for developing a deeper understanding of users or customers by visualizing their behaviors, emotions, and thoughts. Created by Dave Gray and featured in Gamestorming, it helps teams empathize with users to solve problems.
Metaphor
An Empathy Map is like borrowing someone’s glasses to see the world the way they do.
It brings blurry assumptions into focus by revealing what they see, feel, think, and do.
By mapping these perspectives, teams design solutions that fit the user’s reality, not just their own guesses.
Works Consulted
- Empathy Map for Understanding Customers and Users | Scrum.org | Accessed 26 Jul. 2025.
- Gamestorming | Dave Gray | 2010
Connections
follows:: Techniques