How Can Scrum Masters Support Stakeholder Engagement with Product Owners?
Scrum Masters can support stakeholder engagement via:
- Work with Product Owners to identify the right stakeholders
- Run effective Sprint Reviews that elicit real feedback
- Enable team-stakeholder collaboration
- Organize insights into a roadmap and Product Backlog.
These practices strengthen Stakeholder Concern and value focus. These practices also go a step further toward leadership vs coaching.
Works Consulted
In addition to any sources cited above, the following works informed my thinking: (1)
1.
Verwijs C. Are Scrum Masters Sufficiently Focused On Valuable Outcomes? [Internet]. scrum.org; 2022 [cited 2025 Sep 7]. Available from: https://www.scrum.org/resources/blog/are-scrum-masters-sufficiently-focused-valuable-outcomes