What Is the Primary Purpose of Running Experiments?

The main goal is to validate assumptions about whether a solution will solve user problems or deliver value. Many organizations skip this step, relying on untested assumptions and creating a cycle of wasted effort.

Metaphor

Skipping experiments is like sending a rocket to Mars without checking if the fuel works in space. You might get lift-off, but you’re gambling the entire mission on unproven assumptions.

Experiments break that gamble by validating whether your solution will actually solve problems or deliver value before you burn resources.

Works Consulted

  1. Why Experiment | Scrum.org | Accessed 12 Apr. 2025.

Connections

follows:: Fear of Experiments in Organizations