How Do Outcomes Drive Outputs and Strategy?
Customer outcomes act as drivers for the outputs a Scrum Team creates and align with the product’s strategy and goals. By anchoring work to outcomes, teams choose outputs that actually deliver value.
Metaphor
Letting outcomes drive outputs is like setting your GPS before choosing which turns to take. The destination guides the route, so each turn gets you closer to where you actually want to go.
When teams anchor work to outcomes, every output serves the strategy, ensuring effort moves the product toward meaningful goals.
Works Consulted
- Customer Outcomes | Scrum.org | Accessed 23 Jun. 2025.
Connections
follows:: Teams Need Outcome-Oriented Goals
Example | A Product Goal Channels Value Toward Meaningful Outcomes → Using the Product goal to inform what we work on next is an example of desired outcomes driving output.