Why Do Customer Outcomes Matter for Product Owners?
Understanding desired outcomes helps Product Owners make better-informed, value-driven decisions. It aligns product choices with what customers and users actually want to achieve.
Metaphor
Ignoring customer outcomes is like throwing darts blindfolded. You might hit the board now and then, but you’ll waste a lot of throws on the wall.
Knowing desired outcomes lets Product Owners aim with precision, focusing effort on changes that actually matter to customers.
Works Consulted
- Customer Outcomes | Scrum.org | Accessed 23 Jun. 2025.
Connections
follows:: Outcomes Drive Business Value