What Kinds of Questions Reveal Desired Outcomes?

Useful prompts include:

  • What customers want to accomplish
  • Challenges they hope to address
  • What the product lacks
  • What ideal results look like

These questions surface needs, preferences, and goals that shape outcome definitions.

Metaphor

Asking the right questions to reveal outcomes is like turning on a flashlight in a dark attic. It helps you see what’s really there instead of guessing at shapes in the shadows.
By illuminating customers’ goals, challenges, and ideals, you uncover the details needed to define outcomes that truly matter.

Works Consulted

  1. Customer Outcomes | Scrum.org | Accessed 23 Jun. 2025.

Connections

follows:: Starting Point for Outcome Discovery